Shopping and Product Reviews – The Purchasing Duo

When purchasing items either online or on an actual shop, it is best if you already know what you are getting in line with the product you wish to spend your money with. Otherwise, spend a minute or two to perform product review before splurging your money on shopping.

Some may think that purchasing luxury briefcases or leather briefcases are not as complicated as it is. All you have to do is go to the shop, pick which one you like, or heed the suggestions from the salesperson or from your close friend. Wrong. Everything you want to buy ought to be double-checked first.

Shopping and product reviews are twins, they should go together. Going shopping without the aid of product reviews can lead you to a rather disastrous purchasing experience.

Let us go back to purchasing simple luxury briefcases and leather briefcases. Without prior knowledge on the things that you would want to purchase, you may be fooled by fake retailers. It is a known fact that frauds are all over the place. Everyone knows that. What you don’t know is how to determine whether what you are buying is an authentic leather therefore worthy of its skyrocketing price (leathers are expensive). But since you found time to search the net of what you are looking for, together with the information of how big is it, of the marks that can be found on its body, etc at least you have the knowledge of what to look for when buying the item.

Imagine not knowing all of the information. You went home with the package on your hands, thinking that you have in your possession something that is a bit expensive when actually what you had is close to a clone. Same goes with the price. Other stores take advantage of the lack of knowledge of their customers and would give a price way too expensive than the actual one.

With reviews, previous buyers’ comments can help you decide whether your chosen product is worth it or would you rather choose a different one just because most of those who had it are saying it is not worth a penny. Prices, whether actual or approximates, are also posted to give you a hint of how much your target item costs.

If you are planning to purchase not so-cheap articles, surfing the net to look for reliable product reviews may the best thing to do. It is for your own protection still. If you can stay for a while adding friends and posting your hang-ups in social networking sites, guess you will also allot a time for this as well.

Product reviews are just safety measures a buyer should take seriously so that their money will not go to waste not to mention not be fooled by fakes masquerading themselves as store owners or retailers. Checking online will not take a lot of time. Shopping may be good, but it will be better once you are confident that what you have paid for is actually the same thing you always wanted to have and not just a poor copy of it.

How Do Online Product Reviews Help Consumer Decision Making?

With the growth of online shopping on the internet, online product reviews sites are of great help in the decision making process for consumers. After all, they cannot gain physical access to a particular object one is considering to buy, such that they merely utilize the information provided for them by these sites to come up with a decision.

Online product reviews are known to be the latest emerging marketing strategy on the internet. Aside from the sites intended mainly for posting reviews about certain products, old or new, in the online market, there are also forums wherein people who have recently used the product can provide useful information for decision support on other consumers. In some cases, the feedbacks listed on the site can forecast the actual performance of the product or model upon launching on the market. After all, the pre-release marketing has been considered as one of the strongest factors that could indicate actual performance, especially with the high level of accuracy that reviewers have provided.

At its core, online product reviews sites are intended to provide product information and is geared more towards personal usage experience at the core of the review and evaluation of the product. Each aspect of the product or model is analyzed to suit each individual user’s needs and preferences. Whether users value affordability, utmost functionality, ease of use, or innovation of technology, each of these aspects are evaluated during product reviews for an idiosyncratic match. It is also a great way to promote the word-of-mouth marketing and create more buzz about a certain product.

For the reviewers, they use varying metrics to come up with a benchmark for a particular product or model. It is therefore a valid way to provide useful information for different population segments and come up with realistic feedback.

Aside from consumers, sellers also make good use of online product reviews. It allows sellers to come up with the counteractive marketing strategy to respond to the consumer reviews published on various sites online, which particularly tackle on two basic questions: when and how. The information provided on the consumer review utilizes two aspects of information regarding the product: the information attributed to the product and the information formulated by the buyer or tester of the product. The latter type of information has more weight since it expounds on the actual product performance aside from what the product claims to do or deliver.

The timing of release for consumer reviews for certain products therefore set as a strategic variable that both parties (consumers and sellers) can use to their advantage. Of course, how one person utilizes the information provided in the review is dependent on the individual preference and criteria that a consumer has created for them. Hence, one can notice the increasing amount of online product reviews currently available on the internet since they serve as a good source of information for those who want to make intelligent buying decisions. Just make sure that if you are going to utilize this information is to look at the site’s credibility to ensure that the consumer review information you got is valid.

Internet Marketing Product Reviews – Thinking on Shopping and Product Reviews and Internet Marketing

How can you tell when an online Internet Marketing Review is legitimate or not? Just because someone says that a certain software is the best one to make you a million dollars does not mean it is. After all, most of the Internet marketing product review sites allow people to post using “fake names” or handles, like Starlifter7 or WookieMan or some such non-sense.

How can you tell if the person is not reviewing their own product or engaging in the ultimate form of “buzz marketing” tactics, which by the way is now illegal says the FTC, as it is just another form of hype or false and misleading advertising. So, while I have you here reading this article, let me discuss the actual websites that do “Internet Product Reviews” and explain what I have found.

First, when someone tells you that they made a million dollars and they are going to sell you their secret formula, a word to the wise. If they were making a million dollars using their methods, why on Earth would they share it with you, as they could easily double their efforts to make two-million or triple their efforts to make three. See that point? You should.

Second, if a person does not leave their name, then their book review, software review, product review or business opportunity review cannot be taken as 100% factual, and you ought to know by now that you cannot believe everything you read on the Internet – ever heard the famous quote:

You can believe none of what you hear, half of what you read and most of what you see”

Well, where does that leave us on the Internet? In that you are reading it, so that takes it down to 50% legit right there, and those are not good odds when you are reading online product reviews about internet marketing products in some shopping and product review website, no matter how legit the actual site is. Because it’s the actual review from the so-called or pretenda-consumer that you are reading.

Third, often competitors will go online and trash products and write up reviews claiming faulty products, bad service, poor delivery, or simply bad mouth the product. Well, obviously that happens too. All in all, I’d give the internet product reviews and overall rating of 30% factual, and to me that just is not worthy of my risk. So, if you like me go online before you buy, consider that what you are reading is not necessarily the real deal, the whole truth or written by some consumer god. Think on this.