Product Reviews of Shopping Cart Software

Your website and the ability for customers to check out quickly and easily is incredibly important. As many website owners know, all too often a customer will place an item in their cart and go to check out. However, for whatever reason during checkout they change their mind and never complete the transaction. This could be due to any number of reasons, but in many cases it is simply because the checkout procedure is too much of a hassle. If you don’t want to lose sales at the last critical point then make sure you have the best shopping cart software. How do you do this? There are several ways, but one of them is to read product reviews.

Product reviews are important because it allows you to see from a website owner’s point of view the benefits and drawbacks a particular program might have. This is important because before you can learn from other’s experiences before you buy and install the software. You want to avoid as many lost sales as possible and the best way to do this is by reading product reviews and finding shopping cart software that will meet your needs. There are a few things to look for.

First, you want a software that makes it easy to checkout as well as make changes or return shopping. Some individuals may be in the process of checking out and realize they forgot to look through the clearance items. The last thing you want to do is have them start over so you need a shopping cart software that will easily let the customer return shopping and then back to the shopping cart with no confusion and seamless transition.

There are many different shopping cart software options on the market and some are great while others are just so-so. You don’t want a so-so shopping cart software but rather one that is right in line with what customers want from a checkout process. They don’t want to have to fill out a lot of forms, they don’t want to have to create an account, and they want to be able to make changes to their order and see the immediate price changes whether this be with shipping, taxes, or simply adding or removing items.

Finally, make sure your shopping cart software is never the reason why a potential customer leaves with her cart half full. This is the worst possible situation and if you are doing what it takes to get customers to your website and then making a purchase then the last thing you want is for your shopping cart software to turn them away.

Clues to Help You Chose Between Product Review Websites – A Lesson in Internet Shopping

For this example, let’s assume that you wish to learn to play the piano, and are searching the Internet for information. You will find many choices and many review sites which discuss even more choices. Your analysis process should include all of the points(clues) discussed here. This article is more about the selection process than the product or vendor.

In case you didn’t realize it, the typical Internet Product Review site will likely steer you to the product which nets them the highest commission. Shocked? Don’t be – this is absolutely normal marketing in every aspect of life. It’s all about maximizing their profit. However, and fortunately, not everyone does this. There are some obvious and some subtle clues which will help you decide who to trust, especially shopping on the Internet. Don’t be fearful – be informed. Read on.

Been shopping in town lately? Dealt with any commissioned sales folks lately? How about those, oh so helpful folks who keep asking if you found everything, and or, do you want to super size your order? Trying to maximize the store’s profit really is normal and widely practiced. Nothing to be concerned about yet.

Speaking of commissions – In all Internet purchases, the seller, also known as the vendor, pays the salesperson (known as an affiliate or associate) a small commission. The lowest is about four (4.0) percent. The price to the buyer doesn’t change – it costs the same where ever you go. (The price can vary a tiny bit in the physical product areas, for example – keyboards and pianos. This is due to volume wholesale purchasing and distribution costs. The sales commission doesn’t factor in this.)

The commission usually automatically goes to the last affiliate site you visited before you clicked through to the product detail / sales page and made a purchase. This is tracked automatically by the computers with little chunks of data called “temporary cookies.” The vendors who transmit the cookies to your computer explain it all on their privacy or terms and conditions web pages. It is nothing to be concerned about. It’s very normal and business like. Most people have never actually read these pages.

So, the Big Question – what distinguishes a trustworthy product review site of any flavor? Listed here are critical clues. Some are more obvious than others – all are worthy of your consideration.

  • First and foremost is your gut level comfort level as you look over a site.
  • Can you identify a human with an address and contact information?
  • Does the reviewer discuss any negative aspects of the product? Few products are so wonderful that nothing negative can be found and pointed out to you, the shopper and possible customer.
  • Does the review include information and opinions not found on the vendor’s site? (All reviews where the reviewer is an affiliate for the vendor will have links for you to click on, taking you directly to the vendor’s site. Perfectly normal and to be expected.) In case you never thought about it, consider this: Vendor’s love affiliates – they are outside non-employees with no benefits, etc. who get a tiny reward (called a commission) only after a sale occurs. If no new information is on the review site, could well be that an actual review did not take place. Major clue.
  • Study the information provided, validate the customer testimonials if possible, and make your own decision. Use your normal decision making process. For example, I personally read the testimonials very carefully when researching products. Do they sound authentic – not made up. Can they be verified? Will the seller provide you contact details if asked? This is rare, but sometimes occurs.
  • Frequently digital download products are sold with 100 percent money back guarantees. The full details are always part of the information / sales letter. They are commonly placed right at the bottom end, right after the price information. Guarantees are always a very important part of the purchasing decision. Another clue to trustworthiness. Doesn’t matter on review sites – but it does matter on the vendor’s site.
  • A good reviewer owns many, but not necessarily all of the products he reviews. When you are are deciding, remember to keep in mind what your situation is (your own wants, needs, desires, etc.) It’s about building trust and confidence. Do you feel pressured? Another major clue.

So, after lots of searching and looking at several – many websites and competing products, let’s assume you have made a product selection decision and are ready to buy. Please consider giving a vote of confidence to the affiliate review site that actually provided you with useful information. Please go back to that review site just before making the actual purchase. That is what triggers that ‘cookie’ thingy I mentioned earlier. And that results in that small commission we talked about. And that is what motivates affiliates to produce meaningful review sites.

I trust that I have enlightened you a bit. Shopping on the Internet is quite safe, especially if you pay attention to the clues. As always, the final choice is yours. Now you know more about how to sort through all the choices and chose the best product for you.

When you find the right one for you, you can purchase it right away. (Remember that often the best product does in fact, cost more. Also normal.) No waiting – parking – standing in line – all the joys of Internet shopping. Fear not – Enjoy.

Read Product Reviews to Find the Best Value

It’s not uncommon to ask a friend or neighbor how they like a particular item they have purchased. This could be a mixer, a grill, or any other item. People like to know what others think of a particular item before they go out and buy it. That’s the same thing with shopping online and ecommerce, except for the fact that you can’t easily ask your friend or neighbor what their experiences are. That’s where product reviews come into play.

Surely, as you have been shopping online you have noticed under a product it’s star rating. Not all websites offer this, but many do, and this is where you can easily read reviews and see what others have to say about a product. Generally, if a product only has one or two ratings you can’t take the information 100% at face value. That’s because although many reviews are written by legitimate consumers, some are fake reviews to make the product look better than it is. So, when you are shopping online and using product reviews to help you make a decision you need to know what to look for.

First of all, don’t look just at the star rating. Actually read what the reviewers said. This will give you good insight into the product and whether it will work for you or not. For example, you may see a product rated at 4.5 stars, which is a great rating. However, when you begin reading the reviews you notice the lower ratings were given by people who complained the dimensions of the product were larger than specified on the box. If you have a tight space then this is important information to you and may change your mind as to whether or not you should buy the item. The same thing goes for software. What if the software has great reviews, but the reviews left were all by computer programmers? This might mean the product is more advanced than you would like to think or that you won’t be able to use it as it was intended.

When it comes to shopping online product reviews are truly the only way for individuals to get a good idea of what is good and not so good about an item they are interested in buying. Keep in mind, too, that there are other websites that are in the business of writing reviews so you should do a little bit of research and see what various reviews say about a particular product before making a purchase. Putting in a little bit of effort on the front end will allow you to buy an item that is most likely to work for you and your needs.