Clues to Help You Chose Between Product Review Websites – A Lesson in Internet Shopping

For this example, let’s assume that you wish to learn to play the piano, and are searching the Internet for information. You will find many choices and many review sites which discuss even more choices. Your analysis process should include all of the points(clues) discussed here. This article is more about the selection process than the product or vendor.

In case you didn’t realize it, the typical Internet Product Review site will likely steer you to the product which nets them the highest commission. Shocked? Don’t be – this is absolutely normal marketing in every aspect of life. It’s all about maximizing their profit. However, and fortunately, not everyone does this. There are some obvious and some subtle clues which will help you decide who to trust, especially shopping on the Internet. Don’t be fearful – be informed. Read on.

Been shopping in town lately? Dealt with any commissioned sales folks lately? How about those, oh so helpful folks who keep asking if you found everything, and or, do you want to super size your order? Trying to maximize the store’s profit really is normal and widely practiced. Nothing to be concerned about yet.

Speaking of commissions – In all Internet purchases, the seller, also known as the vendor, pays the salesperson (known as an affiliate or associate) a small commission. The lowest is about four (4.0) percent. The price to the buyer doesn’t change – it costs the same where ever you go. (The price can vary a tiny bit in the physical product areas, for example – keyboards and pianos. This is due to volume wholesale purchasing and distribution costs. The sales commission doesn’t factor in this.)

The commission usually automatically goes to the last affiliate site you visited before you clicked through to the product detail / sales page and made a purchase. This is tracked automatically by the computers with little chunks of data called “temporary cookies.” The vendors who transmit the cookies to your computer explain it all on their privacy or terms and conditions web pages. It is nothing to be concerned about. It’s very normal and business like. Most people have never actually read these pages.

So, the Big Question – what distinguishes a trustworthy product review site of any flavor? Listed here are critical clues. Some are more obvious than others – all are worthy of your consideration.

  • First and foremost is your gut level comfort level as you look over a site.
  • Can you identify a human with an address and contact information?
  • Does the reviewer discuss any negative aspects of the product? Few products are so wonderful that nothing negative can be found and pointed out to you, the shopper and possible customer.
  • Does the review include information and opinions not found on the vendor’s site? (All reviews where the reviewer is an affiliate for the vendor will have links for you to click on, taking you directly to the vendor’s site. Perfectly normal and to be expected.) In case you never thought about it, consider this: Vendor’s love affiliates – they are outside non-employees with no benefits, etc. who get a tiny reward (called a commission) only after a sale occurs. If no new information is on the review site, could well be that an actual review did not take place. Major clue.
  • Study the information provided, validate the customer testimonials if possible, and make your own decision. Use your normal decision making process. For example, I personally read the testimonials very carefully when researching products. Do they sound authentic – not made up. Can they be verified? Will the seller provide you contact details if asked? This is rare, but sometimes occurs.
  • Frequently digital download products are sold with 100 percent money back guarantees. The full details are always part of the information / sales letter. They are commonly placed right at the bottom end, right after the price information. Guarantees are always a very important part of the purchasing decision. Another clue to trustworthiness. Doesn’t matter on review sites – but it does matter on the vendor’s site.
  • A good reviewer owns many, but not necessarily all of the products he reviews. When you are are deciding, remember to keep in mind what your situation is (your own wants, needs, desires, etc.) It’s about building trust and confidence. Do you feel pressured? Another major clue.

So, after lots of searching and looking at several – many websites and competing products, let’s assume you have made a product selection decision and are ready to buy. Please consider giving a vote of confidence to the affiliate review site that actually provided you with useful information. Please go back to that review site just before making the actual purchase. That is what triggers that ‘cookie’ thingy I mentioned earlier. And that results in that small commission we talked about. And that is what motivates affiliates to produce meaningful review sites.

I trust that I have enlightened you a bit. Shopping on the Internet is quite safe, especially if you pay attention to the clues. As always, the final choice is yours. Now you know more about how to sort through all the choices and chose the best product for you.

When you find the right one for you, you can purchase it right away. (Remember that often the best product does in fact, cost more. Also normal.) No waiting – parking – standing in line – all the joys of Internet shopping. Fear not – Enjoy.

Using Your Consumer Product Review Forum to Increase Sales

If you have implemented an easy access consumer product review forum onto your site to allow your customers to review your products, you are among the most brilliant marketers in the business. Why? Nothing sells products like the word of mouth evaluation style of a consumer product review.

The latest and greatest in Internet marketing techniques is viral marketing. Why? Because viral marketing takes good old fashioned word of mouth out into cyberspace. One person tells another, who tells three more, who tells six more, etc, etc, etc. Now you have an unlimited network of people who know about your product, which means you have an unlimited network of potential customers!

Of course, in order to be able to properly promote your product they have to be able to say what they like about it-and what they don’t. No one knows more about a product than the person who buys it and puts it into action in their day to day life, which means that these are the people you want out there teaching others about your products. How are you going to do that? Through a consumer product review.

By implementing a consumer product review on your site you are allowing your consumers to get in there and be 100% honest about the ups and downs of your products. This is a tremendous asset when you are selling over the Internet because the very nature of the Internet means that your customers don’t have the chance to view your products first hand, or to take them for a test drive on their own. They’re always going to approach a sale with caution, because they can never be sure whether they’re buying a high quality product or paying for junk.

When they have a consumer product review from a real consumer to read, on the other hand, they have the opportunity to hear how a product really works when you take it down off of its virtual shelf and put it into action. Although they’re getting the news secondhand, finding out the product really works for other people will go a long way toward building their confidence in your products and encouraging them to buy.

Don’t be afraid of having a negative review on your site. Some of the most well known shopping sites on the Internet have consumer product review forums (conveniently matched up with their products to keep consumers from having to go searching), you’ll find almost as many negative reviews as you will positive. This doesn’t hurt their sales.

As a matter of fact, it’s exactly the opposite. All consumers are perfectly aware of the fact that only a fool thinks he can keep 100% of the people happy, 100% of the time. A company that’s willing to post the thoughts of that small percentage of the population that isn’t happy is an honest one, which is what consumers really want when they’re making a decision about where they want to spend their money.

How to Find the Best Deals Online – Comparison Shopping Sites, Product Reviews and More

Shopping online is a pleasure when you get what you want and with significant savings. Finding the best quality items for the lowest possible spend is a challenging task. By turning your focus on comparison shopping and taking out time to carefully assess the product reviews, you make sure that you get the best value for the money spent. Ask any avid online shopper and he/she will tell you the benefits of reading product or service reviews before you go hit the virtual stores!

In any shopping experience, online or when you walk into a physical store, one of the best approaches of arriving at a great bargain is of comparing different products and prices. Internet makes comparison shopping a breeze. Open an online shopping portal and begin your product search by identifying your choice of brands and comparing notes on the various product specs & prices. For instance, if you are looking to buy a good laptop, comparison sites can bring great deals and bargains within your reach. View the laptop images, specifications and dimensions, and arm yourself with all of the information you need for deciding on the one closest to your needs. Make sure you also check the online store’s warranties, return policies, service records and customer ratings.

Comparison shopping also helps you to use discount coupons wisely. One might think that the more shopping sites he refers for price comparison, the better results he gets. It is true to an extent but price comparison is certainly not the only idea behind comparison shopping. Reading product reviews from customers, who have already been using the product, also guide you in making the right choice. Blogs and forum posts have evolved as valuable sources of information. Read up forums and buying guides where you get the latest professional and consumer advice based on usage experience.

Useful tips that make you among the first to know about the best deals:

There are many ways of finding the best online deals. Since there are so many places from where a prospective buyer can know about the money saving deals, each one has his own way of staying up-to-date of the buzz.

Subscribe to merchant newsletters

Sign up for personal newsletters at your favourite online store and you will be informed periodically of the latest deals on offer at the store. Be the first one to know about the exclusive coupon codes, festive season discounts, freebies and the attractive contests.

Outlet Stores are also available online

Outlet stores often make available great money saving deals on your favourite products. You also find many of such stores online. It’s a good idea to visit them frequently if you wish to lay hands on otherwise expensive products at unbelievable discounts. Keep in mind to act fast when you find a good deal because such stores usually stock limited quantities which could run out if you delay.

Join Deal Forums – Express, Suggest and Exchange Ideas!

Connect with the members of shopping blogs and forums and you will know of the latest online deals. Look for the best deals posted by the members in the forums and purchase the items at discounted prices.

Special Deal Search Engines

Search for deals in specific search engines. A bargain site is a place where members post internet links to great products. You can easily grab the best deals for yourself through these specific search engines. This way comparison shopping becomes as easy as the click of a button! Compare the price of your favourite product on different websites and find the same quality at a cheaper price. These sites are usually updated several times a day so it’s always worth going back to them.

Internet shopping is perfect when you know what you want. You’re sure to find some important advice that you can take along to your next online shopping trip. Remember each person has different likes and opinions, so try to first understand what is most important to you, and a simplified shopping experience will ensue.